Archive for July, 2009

World’s Most Engaged Social Networking Audience Is in Russia

Sunday, July 5th, 2009

It is no surprise that MySpace has decided to close down its Russian office. The latest study of social networking in Russia has found that MySpace and Facebook attracted just 371,000 and 616,000 Russian visitors in May 2009, respectively, says comScore. This represented a reach of only 1% and ...

Search and Community Track at SES San Jose: NACA's Save The Dream Tour

Sunday, July 5th, 2009

At SES San Jose 2009, I've been asked to make a solo presentation to kick of the Search and Community Track. The title of the session is "How to Optimize for Search & Engage the Community." I've been working on my presentation, but it lacked a compelling case study that ...

FriendFeed Launches Real-Time Search; Includes Facebook and Twitter Submissions

Sunday, July 5th, 2009

Buzz has been building about real-time search. Of course, you can search real-time Tweets on Twitter, Facebook is testing search on its live Feed, and Bing just added limited Twitter search to its engine. Now, FriendFeed is launching real-time search and it has the potential to be the mackdaddy of them ...

Trade Groups Outline New Behavioral Advertising Standards

Sunday, July 5th, 2009

In January, four trade groups announced that they would be developing behavioral advertising standards. The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB). The standards have now been released and are as ...

Google Mobile Optimizes Search Results for 38 Languages

Sunday, July 5th, 2009

If you can access the mobile internet via your cell phone, then you now have access to newly optimized Google Mobile search. It reaches 38 different languages in over 60 countries. The optimized Google mobile search experience began last December when it was rolled out to iPhone and Android phones in ...

Real Estate Search Sites See Big Growth in the First Half of 2009

Sunday, July 5th, 2009

Real estate search sites Zillow and Trulia are seeing big growth in traffic, despite the economy and its housing woes. Zillow saw a 67% increase in unique visitors while Trulia saw a 40% increase in uniques. Zillow averaged 8.3 million unique visitors per month so far in 2009. They're experiencing 35% ...

Bing Integrates Twitter, Sometimes and If You're Important Enough

Sunday, July 5th, 2009

If you're a celebrity or some other figure Bing has deemed "prominent," then searches for your name plus the word Twitter will turn up a few of your Tweets above the organic results. You can also search for a person's screen name, preceded by the @ sign. Prominence is deemed by ...

7 Marketing Lessons from the Late, Great Pitchman Billy Mays

Sunday, July 5th, 2009

Like many of you, I was saddened to learn on Sunday that Billy Mays died at the age of 50. My family has been watching the Discovery Channel series Pitchmen, featuring Mays and fellow pitchman Anthony Sullivan. I had been planning this post for a few weeks, but there has ...

Bing, ChaCha Launch User-Generated Content Contests

Sunday, July 5th, 2009

Get out your cameras, it's time for a couple of search-related contests. If you enjoy the large images Bing features everday on its homepage, now you have the chance to see one of your images featured on the brand spankin' new decision engine. Bing is holding a photo contest where ...

Overstock Drops Affiliates in NC, RI, HI and CA

Sunday, July 5th, 2009

Overstock is the next company to drop affiliate programs in states considering or having passed affiliate nexus bills. While North Carolina, Rhode Island, and Hawaii affiliates are already seeing programs dropped by Amazon and Blue Nile, this time California affiliates are also getting the boot. "It's painful to have to terminate ...