Google Reaches 10% of Russian Contextual Advertising Market
February 1st, 2010 | by rarzi |The Russian contextual promotion market was up 13% year-on-year to 9.61 billion Rubles ($302 million) in 2009. Yandex binds 78% of a market, forward of Begun with 11% share as well as Google with 10% share. Due to Ruble devaluation, a contextual promotion spending in USD were essentially down from $344 million in 2008 to $302 million in 2009, according to iConText.
Google increased a revenues in Russia by 50% year-on-year to 1.01 billion Rubles ($32 million) as well as reached 10% share of a Russian contextual promotion market. Google’s marketplace share is only 1% reduction than a share of Begun of 11%. Begun revenues forsaken 29% to 1.1 billion Rubles ($34 million), reported iConText. The dump can be explained by a decrease of Rambler’s share of searches in Russia from 11% to 4% over a past year. Begun provides Rambler with a poke contextual advertisements.
Yandex is a personality of a Russian contextual promotion market with 7.5 billion Rubles ($236 million) or 78% market share in 2009. Yandex is a 7th largest poke skill globally with 1.9 billion searches in 2009.
Source:http://feedproxy.google.com/~r/quintura/comblog/~3/f5_x2WMSVCw/
