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Google Reaches 10% of Russian Contextual Advertising Market

The Russian contextual advertising market was up 13% year-on-year to 9.61 billion Rubles ($302 million) in 2009. Yandex holds 78% of the market, ahead of Begun with 11% share and Google with 10% share. Due to Ruble devaluation, the contextual advertising spending in USD were actually down from $344 million in 2008 to $302 million in 2009, according to iConText.

Google increased its revenues in Russia by 50% year-on-year to 1.01 billion Rubles ($32 million) and reached 10% share of the Russian contextual advertising market. Google’s market share is just 1% less than the share of Begun of 11%. Begun revenues dropped 29% to 1.1 billion Rubles ($34 million), reported iConText. The drop can be explained by a decline of Rambler’s share of searches in Russia from 11% to 4% over the past year. Begun provides Rambler with its search contextual advertisements.

Yandex is the leader of the Russian contextual advertising market with 7.5 billion Rubles ($236 million) or 78% market share in 2009. Yandex is the 7th largest search property globally with 1.9 billion searches in 2009.

Source:http://feedproxy.google.com/~r/quintura/comblog/~3/f5_x2WMSVCw/

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