Google Analytics Rearranges the Living Room

Tuesday, June 23rd, 2009

Google Analytics has been moving things around, giving parts of the site a new feel. But don't get used to the way things are now. Analytics is using Website Optimizer to, um, optimize their site. And that means things can continue to change. But like a good search marketer, the ...

Google Analytics Goals Can Now Be Imported Into AdWords

Friday, June 19th, 2009

If you're tired of going back and forth between AdWords and Analytics to track conversions and goals (or tired of setting up a separate tracking code to integrate), then you're in luck. Now, you can import your Google Analytics Goals into your AdWords account. As a result, you can also integrate ...