Microsoft, NBC Universal to Sell Addressable TV Ads

Friday, June 19th, 2009

Microsoft today announced that NBC Universal will be the first media partner for its digital TV advertising marketplace, Admira. The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. This "addressable advertising" platform brings ...

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NBC Universal to Use Microsoft's Navic Platform to Sell TV Ads

Friday, June 19th, 2009

A Microsoft source recently told me the company has begun trumpeting its TV ad management capabilities to networks and cable companies in earnest. This source said a deal with a major broadcast network was imminent. It now appears that deal has dropped. In an agreement reported this morning by the ...

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